The Flipflopi Toolkit
Recycling solutions for remote communities

Launching Your Product

Launching your product on the market is one of the most exciting times in your business journey!

Use your launch to generate buzz, build awareness and drive sales.

Be clear with your messaging, engage in real-time on social media, and consider offering introductory promotions for early adopters.

Make sure you have sufficient inventory and responsive customer support.

Three traditionally carved Flipflopi tabletops
Flipflopi table and chair in the rain demonstrating weather resistance

Questions to consider for market launch timing:

  1. Is the market ready for your product or service?
  2. Are there any seasonal or industry trends that could impact your launch?
  3. Do you have the necessary inventory, staff, and systems in place to support demand?
  4. Is your marketing campaign fully developed and ready to execute?
  5. Are there external factors (economic conditions, competitor activity) that could affect your timing?
  6. Have you gathered enough customer feedback from pilot tests to refine your offering?
  7. Is your team trained and prepared to handle inquiries, complaints, and feedback effectively?

Next: Read the Flipflopi Sales Journey to see how we have learned from our experience.

Flipflopi display with a man in traditional Swahili clothes sitting on a Flipflopi throne
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